Who won? Who cares...

Think back to the last race you did…do you remember it more for the elite who came top-3 overall, or for the training partners and experiences you shared, or the race memories you have with any family or friends who came out to support you? What about looking ahead to your next big race…will you be thinking of which pros you'll sharing the course with, or the opportunity it the challenge it presents to you

The key question I'm asking is how much do you notice of the pros doing the race(s) you do? If you took them away, would you notice?

Endurance sports participation is booming, not just triathlon. Look at the numbers in running races, bike events (road & MTB), ocean swims and others. You wonder how there could be an obesity epidemic with these participation trends, where you need to act quickly just to get an entry in. It's a great time to be in the endurance sports business, in almost any capacity, as people look for new ways to challenge themselves and then move onto the next challenge - aspirational athletes who seek an experience, then disappearing from the scene once they've had it.

Of course, making up any field of competitors are the people who fight it out at the pointy end for the glory of overall success. But how many people notice who they are, let alone remember them? Sure, some are bona fide stars in the sport, and raise the performance bar to amazing levels, but to the regular middle-of-pack punter, does that make any difference to their day?? Probably not.

Most people in most events are there for their own special reason and challenge, perhaps to lose weight, beat their friends, have fun (al la 'fun runs') or other things. They know they will never win; not overall, not any category, nothing. But they are still there for their own reason which has zip to do with the folks who stay for presentations, and more to do with a great photo they can post on Facebook to show/tell their friends what they did on the weekend. And there is absolutely nothing wrong with this, in fact quite the opposite, since one person sharing their great experience might inspire more to do the same…and so on.

The thing is, the winners can do as they please and it will go unnoticed by most…and not just because they were out of sight in front of everyone else. Ask most mainstream media (ie, not specialised media) folks what will be a more popular story, one about the reigning world champion, or the teenager who overcame a major medical issue to complete, the person with one arm and leg or the battler from Struggle St. The public like stories of people they can relate to, and for most, the race winning elite in the sport seem to be almost inhuman and from another planet, such are their performance abilities.

The boom in endurance sports has also been great for charities who ride the emotional train with selected participants, who in turn use it to inspire donations in support of their efforts. Every charity is worthy of support, and linking it to the accomplishment of and individual is an increasingly common way to raise worthy funds. An effect this has is turning what used to be known as athletic competitions into huge fundraising vehicles, which again, is a fantastic outcome.

The thing is, these days the focus of most people doing sporting events has changed from being about the ones at the front, and more towards the everyday person, the journey they've taken, and their experiences along the way.

This leaves sporting purists in a quandry, since by nature purists rejoice in excellence of performance, the heat of competition, perfection and results. These things will always be part of events, particularly elite sports that we watch from the sidelines, in "stadiums", viewed as the spectacle they are. But the spotlight on the streets is vast and broad, where the elite blend into the masses except for some fleeting moments. When the elite are viewed on a performance stage, like the Olympics, they inspire us, but day-in, day-out, it is more likely to be the middle-of-pack athlete who is doing the inspiring, and celebrating their own little triumphs on their own journey to a sporting destiny.

All this is not to make judgement but to reflect on the changes occurring in sporting events. Some might argue there should be great attention given to the elite, as a way to exemplify the incredible capacity of humans when they choose to focus on something, but others would argue that broad participation is the foundation for everything else. I think it is both, that it right to highlight the relative excellence of the high achievers, but to also humanise them as still being people with two arms and legs, or not, in the case of amazing Paralympians - the principle is the same. To highlight that the difference between ordinary and extraordinary is just a little extra, it can help to broaden people's horizons to what might be possible. Once you inspire people to seek out their boundaries then great things can happen, in any field.